Lead Data Analist

Your goal as Lead Data Analist is to make our marketing even more effective. You own a part of our marketing machine that makes our marketing campaigns better based on data. As lead, you're responsible for what your team produces and the data products you manage with your team. You review your team members, but even more importantly: you develop them professionally and personally. With a smartly thought-out roadmap, you take the reigns for chasing the quarterly targets. Together, you work on projects that get the most results, like building in automatic monitoring and detection of anomalies. This way, you see how campaigns perform sooner and you'll receive a warning earlier when you need to intervene. You put your team members to work, but you also get to work with marketing data products and processes yourself. You make impact calculations, ensure data quality, and ensure the right interpretation of the metrics in your marketing team or channel.